Sunday, July 09, 2006
I've been tardy with the blog lately. I apologize but my life has been incredibly busy as of late.
To make it up, here are two blogs in a row.
HoC is a preproduction studio. We have made a couple of short films but most of our work is in storyboarding and design. However, this work does not define who we are as a studio. It is the original ideas that we develop in-house that most represents what HoC is all about. Unfortunately, original ideas by themselves do not pay the bills. But if we are smart and take a long term view on the projects we develop, I believe that we will come out on top in the end.
We don't develop ideas based on what is popular or hip at the moment (that's lame), but I do spend a lot of time observing what is popular and hip. I do this so that I don't miss an opportunity to pitch one of our projects that we developed earlier if it happens to fit the mold.
Posted by Man of the House